…closed their doors. The investors bankrolling these companies are discovering one thing in common — that most of their money is going to expensive and ever-rising customer acquisition costs (CAC) via Google, Facebook, and Instagram. As one DTC investor has put it starkly before: “CAC is t…
Are DTC the new SaaS?
Old model, new business, no corporate learning?
Reducing the cost of customer acquisition, and reducing churn rates, are at the heart of operating a successful Software-as-a-Service business. Did the new generation of DTCs not know this?
Great article. Very well written.