Wow! So beautifully written. Best single design article I’ve ever read. A similar mind is Alan Moore you no doubt know his DO/DESIGN “Why beauty is the key to everything”.

But I do have a question, if you can pardon me. How is Design Thinking different to the days when we had specific software development phases of Gathering User Requirements and User Design Workshops? They were part of every reputable IT project methodology.

I’m curious because I suspect that Design Thinking is more than just a rebranding but not sure in what way.


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